Project
Geek Chic was launching a new product— faster to get, far less expensive, and high quality, but not custom. Its increased availability and lower price point made this a major departure within the brand, with potential for becoming its own major product line.
Marketing this product required the creation of a strong sub-brand. We provided market research, branding and positioning, influenced product features, and a number of visual assets: Product photography, marketing photos, advertisement, and a social media campaign.